New year brings new faces
The 5 Star Radio family is growing. This year we’ve added four new people to our marketing team, each of whom hopes to help the Clarksville business community in their own way. Garrett Belvin, Lauren Ours and Kim Pena-Molnar started as Media Marketing Consultants in January, and Chris Harris stepped into the Marketing Coordinator position in December. Garrett Belvin is a Clarksville native. He grew up around radio and says he never considered a career outside the signal. He’s studying for a bachelor’s degree in political science with a minor in marketing from Austin Peay State...
read morePut Your Customers to Work for You
By Cameron English Client referral incentives can be a valuable and inexpensive way to build a business. Every small-business owner knows that one way to inexpensively build a client base is to get referrals from satisfied clients. But how do you induce existing clients to refer new ones to you? You should just ask. Business and marketing consultants point out that people usually refer clients that tend to “match that client in outlook and perspective, so when a good client refers people, they are usually good clients. Make sure the person you’re asking a referral from is your...
read moreHow to Create Show-Stopping Online Banner Ads
Written by Cameron English Web banners can be an effective tool in your online marketing campaign. With an eye catching design you could see a vast increase in your click through rate. The key to creating a good advertisement is to focus as much of the user’s attention as possible on your advertisement, while, at the same time, making the content of it interesting to potential viewers to drive them to click through to your site. Below are a few tips that can help your business creating show stopping online banner advertisements. 1. Work with a professional designer. Professional...
read moreMarketing Works.
One of our senior marketing consultants told me something profound today: Marketing Works. Such a simple truth that gets clouded by frustrated business owners who pour money into advertising without seeing the return that they were imagining. Why does this happen? Frustration from lack of results is often because you’re not sure what “results” are. This isn’t as simple as saying you would like ”more sales” or “more people in the door”. Your measuring stick to define success must be specific and objective. Choose ONE measurement,...
read moreBusiness & Marketing Article Roundup 7/20
After finishing a large project, I like to recharge by diving back into ‘planning mode’. One of the things that I do is rediscover business and marketing blogs/articles that I’ve neglected reading during the rush of a big project deadline. A few articles I found interesting today: How to Develop Success Habits QR Codes that Make Sense 3 Tips for Leading Your Business During a Personal Crisis The Art and Craft of Listening to your Critics 5 Ways to Stay Motivated in Your Work at Home Business Enjoy! Have any that you’d...
read moreDon’t Be Afraid
… to fail. You may have heard this one before: Do you know what they call a major league baseball player who only hits the ball 3 out 10 times at bat? … A Hall of Fame’r. Have you been putting off working on your website, branding, advertising, social media plan, blog, etc, etc, etc, because you don’t know enough about the subject? The most successful people are NOT the people who know the most. They are the people that DO the most. Pull up your sleeves, jump in, and start trying things. If you don’t know what the first step to take, enlist the help of someone...
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