Don’t Waste Your Marketing Budget with this Costly Mistake
Close your eyes. Well, maybe not – reading is difficult with your eyes closed. Let’s pretend that you are a restaurant owner, looking at your sales report, trying to figure out where you can improve sales. Your lunch and dinner numbers look pretty good, but your sales at 3PM are pretty dismal. You decide to increase sales, you are going to run a big advertising campaign that promotes your 2-4PM specials. Or maybe you own a retail store, and have a product line that doesn’t quite perform as well as some of your other products. The slow moving inventory is taking up space, so...
read more4 Keys to Radio Advertising
1. When deciding on a radio station to advertise on, you first need to know your target customer. Different stations attract very different types of listeners. Your radio marketing consultant should be able to give you in depth profiles of the typical listener on each of their stations. Match the knowledge of your business with their knowledge of their radio station to send your advertising message to the right people. 2. Think outside the spot. 30 and 60 second spots (commercials) are the bread and butter of radio advertising, and pretty much every campaign will include them. Beyond that,...
read moreGasp! Online Reviews…
Much like the first kid on the playground who teased us for our dirty shirt, complaints and negative reviews stick in our brains for a LONG time. Multiply that by the permanence of the internet and you can have yourself an unpleasant situation. We all know that the unhappy minority have the tendency to be the most vocal. When one of them posts a scathing review somewhere online, what is the best course of action? First of all, try not to view their action as completely negative. There are always improvements in the way that we could do business, and getting to the root of a complaint gives...
read moreMarketing Works.
One of our senior marketing consultants told me something profound today: Marketing Works. Such a simple truth that gets clouded by frustrated business owners who pour money into advertising without seeing the return that they were imagining. Why does this happen? Frustration from lack of results is often because you’re not sure what “results” are. This isn’t as simple as saying you would like ”more sales” or “more people in the door”. Your measuring stick to define success must be specific and objective. Choose ONE measurement,...
read moreHow to Get a Huge Response from Radio Ads
If you are thinking about/are using radio advertising as a medium to grow your business, you are in great company. Most of the largest and most successful businesses in our community and country leverage radio to drive traffic and sales with great success. So what is the secret? Radio has a unique ability to tap into a listeners imagination and emotions (if you use it correctly). Buying decisions are always driven by emotion. We use logic to support our emotional decisions, but the logic part comes later – after we develop feelings about a product or service. The road block that many...
read moreBusiness & Marketing Article Roundup 7/20
After finishing a large project, I like to recharge by diving back into ‘planning mode’. One of the things that I do is rediscover business and marketing blogs/articles that I’ve neglected reading during the rush of a big project deadline. A few articles I found interesting today: How to Develop Success Habits QR Codes that Make Sense 3 Tips for Leading Your Business During a Personal Crisis The Art and Craft of Listening to your Critics 5 Ways to Stay Motivated in Your Work at Home Business Enjoy! Have any that you’d...
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