How to Create Show-Stopping Online Banner Ads
Written by Cameron English Web banners can be an effective tool in your online marketing campaign. With an eye catching design you could see a vast increase in your click through rate. The key to creating a good advertisement is to focus as much of the user’s attention as possible on your advertisement, while, at the same time, making the content of it interesting to potential viewers to drive them to click through to your site. Below are a few tips that can help your business creating show stopping online banner advertisements. 1. Work with a professional designer. Professional...
read moreBusiness & Marketing Article Roundup 7/20
After finishing a large project, I like to recharge by diving back into ‘planning mode’. One of the things that I do is rediscover business and marketing blogs/articles that I’ve neglected reading during the rush of a big project deadline. A few articles I found interesting today: How to Develop Success Habits QR Codes that Make Sense 3 Tips for Leading Your Business During a Personal Crisis The Art and Craft of Listening to your Critics 5 Ways to Stay Motivated in Your Work at Home Business Enjoy! Have any that you’d...
read moreYou Never Get a Second Chance
To make your first impression. The first time that a customer encounters your business is SO important. With the constant information overload we face every day, our brains are always making choices what we are going to pay attention to or not. If your first impression inspires your potential customer to tune you out, it will be much harder to change their minds and win them over as a customer later. A few first impressions I remember experiencing in Clarksville: Walking into a furniture store and was hounded by an annoying salesperson. I’ve never been back. Walking into a local...
read moreIs Your Business Weird?
Being “weird” is now a badge of honor. We don’t care to be around people who are so self conscious they don’t ever show their true personality. Let’s face it – we’re all a little bizarre. Exposing our mutual weirdness bonds a group in a way that being polite and tactful never would. This mentality has huge implications in the business world. Businesses today who embrace the weird are the ones that thrive. Think of your favorite businesses: the ones with personality, who seem to “get” your individual desires, who have a unique story. They...
read moreConsistency in Marketing
Is your marketing creating a series of one night stands, or long term relationships? Once you decide on your message and where your target customer will see it, now what? This is the place where the commitment of many small businesses waver – you MUST be consistently in front of your target customers. Stop for a moment to think critically about your past marketing. Has it been a string of short term promotions that bring in quick, one time customers (usually at a discount)? Or are you creating meaningful, long term relationships with your customers? Stop thinking about your marketing...
read moreMarketing: First Things First
Before you make any more decisions about where to advertise, what sale or promotion to run, what to say on your website, or how to get involved in social media, you MUST stop what you are doing and be able to answer this question in less than 15 seconds: What makes your business different than your competitors? i.e. Why would your potential customers choose you over the next guy? The answer to this question must be simple, concise, and something that your customers care about. It is the core of all of your marketing/advertising decisions, and you must be able to communicate this with...
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