New year brings new faces

The 5 Star Radio family is growing. This year we’ve added four new people to our marketing team, each of whom hopes to help the Clarksville business community in their own way. Garrett Belvin, Lauren Ours and Kim Pena-Molnar started as Media Marketing Consultants in January, and Chris Harris stepped into the Marketing Coordinator position in December. Garrett Belvin is a Clarksville native. He grew up around radio and says he never considered a career outside the signal. He’s studying for a bachelor’s degree in political science with a minor in marketing from Austin Peay State...

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Wishing you many ‘Wow moments’

There’s a famous quote that sounds something like, “It’s not the breath we take, but the moments that take our breath away.” It may seem trite, but it’s true. And it happens a lot this time of year. I know sometimes we get busy shopping, going to holiday parties, pigging out on the abundance of sweet treats that always seem to magically appear in the break room. But my hope for you this Christmas is that you have at least one moment that stops you and makes you go, “Wow. God is good.” I don’t know what that moment may look like to you. Maybe you hit that annual goal you...

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Thanksgiving Message from the VP

This is the time of the year when everyone stops to reflect on what they are thankful for, or at least, I hope they do.  I’ve seen daily countdowns on Facebook, my kids have drawn beautiful pictures of the rainbows they are thankful for, and everyone just simply seems nicer this time of year. I have been very blessed in my life.  God has given me a wonderful husband, two beautiful healthy children, a lovely home and a job I am truly passionate about.  I love what I do.  I look forward to coming to work and getting to do my job.  In fact, this is what has got me thinking, what is it...

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Put Your Customers to Work for You

By Cameron English Client referral incentives can be a valuable and inexpensive way to build a business. Every small-business owner knows that one way to inexpensively build a client base is to get referrals from satisfied clients. But how do you induce existing clients to refer new ones to you? You should just ask. Business and marketing consultants point out that people usually refer clients that tend to “match that client in outlook and perspective, so when a good client refers people, they are usually good clients. Make sure the person you’re asking a referral from is your...

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How to Create Show-Stopping Online Banner Ads

Written by Cameron English Web banners can be an effective tool in your online marketing campaign. With an eye catching design you could see a vast increase in your click through rate. The key to creating a good advertisement is to focus as much of the user’s attention as possible on your advertisement, while, at the same time, making the content of it interesting to potential viewers to drive them to click through to your site. Below are a few tips that can help your business creating show stopping online banner advertisements. 1. Work with a professional designer. Professional...

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How Do You Increase Word of Mouth?

By Cameron English From the mouths of business owners, “word of mouth” is continually touted as the be-all and end-all of growing your business. For so many questions, a favorite answer seems to be a resounding “word of mouth” . What exactly does this mean? Where are your customers and prospective customers talking about you? What medias do they use to communicate? Your business reputation is very important. With the new wave of technology, your customers are communicating online…  with Online Reviews. For example, have you ever searched a restaurant on...

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